The #1 Way Product Inventions Go Bigly Wrong [With Video]
Jake did it by-the-book, 1–2–3… perfectly.
Over three years, he took his innovative product from nebulous concept, through detailed design, branding, manufacturing, and provisional patenting. He even made branded t-shirts for friends.
Then why did his product fail so badly that he was forced to liquidate several storage units of unsold inventory and scrap the whole venture?
Tragically, the answer in Jake’s case is the same cause of most product launch failures (in my opinion) by entrepreneurs and small companies…
Jake was a new product development client of mine (for his next product attempt), so I can’t divulge much of his specific situation or actual product. In fact, his name wasn’t even Jake.
So in this video I generalize what went wrong and the key points that could have saved Jake the trouble:
I sincerely hope this helps you, or someone else down the road. Product development is such a beautiful passion, I really dislike seeing dreams dashed by the same repeated mistakes, which is one reason I enjoy super-casual pro bono advising on product/development/marketing (if you want to bounce ideas, just comment or message me).
